Requirements
At various timelines events are planned and executed by decision makers with different objectives. The actual taking place of these events can be ambiguous if communication is not clear in large organizations. All key personnel related to these events in the field or elsewhere need to be up to date of the events status. Of course the attainment or not of those objectives which were to be achieved through these events need to be ascertained.

Solution
Event Publishing - Using market intelligence reporting capabilities, clients can define and then enter any type of market event and then use the same for evaluating its impact on performance of their related product or market segment. The entered event can be immediately published to all relevant users throughout the enterprise. Non-system users can also be informed through email or wireless communications.

Evaluator - With evaluator, clients can objectively assess impact of any entered market event on their performance. Impact assessment can be done with a combination of pre, during and post campaign self-trigger analytis. Also an evaluation can be done of both running and closed events.