The process of strategic management greatly benefits from implementation of Sales Intelligence. Planning benefits with objective evaluation of the past and accurate insight into the future. In the implementation phase, Sales Intelligence allows quick dissemination of information for effective strategy execution. Finally, in the evaluation and control phase, Sales Intelligence helps in developing a comprehensive set of performance indicators enabling decision makers to constantly monitor performance and take corrective actions accordingly.

Directly linked to strategic benefits of market share expansion and defense, Sales Intelligence helps marketers:

• Identify and analyze unserved/under-served segments of the market (that in whole might seem well served).
• Keep track of their core products and markets and immediately know of any deviations.
• Objectively evaluate effectiveness of own and competitor push strategy/tactics.
• Seek instantaneous answers to complex business queries like "Show all products whose revenue exceeded forecast by 10% in Region 1".
• Analyze interrelationship (for instance cannibalization effect) among products, establish causal relationships and group data exhibiting similar patterns (segmentation).
• Constantly monitor business to know of events requiring immediate attention like stock depletion or sales drop in a major market segment.
• Facilitate collaboration throughout the sales organization and outbound channel with secured sharing of sales and channel information.
• Make objective assessment of sales force effectiveness.