Challenges for sales, marketing and outbound channel management

Acting as the front-runner, the sales/marketing function entails the key to success for most organizations. With markets characterized by ever-increasing competition and wavering customer loyalties, the sales organization must attain the capability to know fast and respond fast. They must gain fast insight into the whole sales and channel process.

Challenged by market and competition, businesses are increasingly investing in sales force automation and other systems. Yet, the inability to draw insight from the captured data significantly undermines the effectiveness of these systems. Without this insight, the organization risks losing opportunities and remaining unaware of threats.

The impediment therefore lies not in the collection or existence of data, but the ability to analyze and share this information. Additionally, with their pressed time schedules, decision makers cannot be expected to actively search for information. Information needs to be pushed to them in a manner that immediately captures their attention.

Solution

Sales Intelligence - Intelligence that reaches you anytime, anywhere

Composite of sales, channel and campaign analytics, Sales Intelligence allows organizations to interpret dynamics of sales, evaluate sales force and channel effectiveness, monitor key performance indicators, discover useful trends, and do all of this from almost anywhere and at anytime.

Sales Intelligence is based on the end-to-end business intelligence platform, SAPIENCE™. Based on best technology practices, SAPIENCE™ features leading edge capabilities for querying, reporting, analysis, and information delivery that empower users to extract and share profound business insight throughout their enterprise. It also includes an extranet solution that can allow clients to securely share intelligence with their outbound channel partners. Additionally, information subscription through email and mobile also offers unmatched opportunities for timely information sharing and alerting.